Search Engine Optimization

Get more traffic to your website from Search Engines.

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What is SEO

Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue.

Yeah, but how does it work?

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking such as addressing slow loading sites that not only make it hard for the user to look at, but also search engines.

You would not want to lose a customer because your website took longer to load than theirs.

How can I use this if my business is offline?

Days where newspaper, billboard, and word of mouth advertising still exist, but they are not as powerful as internet marketing. According to Statista, 85.75% of people in the US use the internet, and reaching those people, from all walks of life matter and whether you may have a construction or industrial company that is not directly selling to consumers, a lot of businesses look at how their website looks do judge reputation or expertise.

I pay for Facebook/Google Adwords

That is perfectly fine and in doing so, you are already better than most businesses by getting website traffic. That works for instant clicks but can also be pretty expensive with some keywords charging upwards of $20 per single click. For instance, if 500 people search for Murfreesboro Barber a month, and you can get the #1 result, that could be 500 free clicks. However much the click costs like $2 per click, means that just for staying on the #1 result, you would be getting $1000 in free traffic that you would have to pay Google or Facebook. SEO is a cost-effective way to get noticed, get easy traffic and paying customers.

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