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By 2022, Radicati estimates that 4.25 billion email users will maintain 1.86 email accounts on average. As of 2019, 4.33 billion people have internet access worldwide and 3.93 billion use email.
Keeping in contact with your customers can be hard to get them to want to come back and no one likes unplanned and random emails. With an email strategy we want to also provide value to your customers but while not being intrusive. Building, retaining, and entertaining customers so that they can buy again is what email marketing helps accomplish by communicating and growing with our customers.
Well, if you have a website, chances are that every person who visits your site has an email. And if they areinterested in your site, probably they want to know more about your subject. Without requiring it, and just asking people will give up their emails easily so we can stay in contact with them. Not asking is like wasting money in my opinion.
Great! You are already doing well. Likely if you have not sent recent email we want to revive the list, and get it engaging with clinks, and opens. With our email tracking software, we can track who clicks, opens and converts with emails so we can see who to target, when to target and how to make the users convert. With the right content creation, branding, and on time performance, an email strategy can see conversion ratios upwards of 20-40% with minimal effort.
The importance of email marketing has only grown over the past few years. We’ve discussed a lot, so here are a few things to remember
- Almost everyone who has internet access has at least one active email address.
- Email makes it easy to integrate all of your digital marketing campaigns.
- Email marketing gives you the chance to build personal relationships with your audience.