2020 Small Business SEO Guide

It’s fair to say that today, it’s no longer enough to just be the best in your field. Your title, your presence, your SEO efforts and their results are increasingly under the microscope. And while there’s nothing wrong with that — after all, in an SEO world where traditional SEO methods like reviews or keywords are less and less important, SEO is one of the only methods left that allows us to stand out — it’s worth learning how to make sure you’re doing everything right and ensuring you’re optimizing your site so that you’re at the very top of the search engine results page. It’s not a trivial task — and it takes time and patience — but it’s certainly worth it.

I spoke with Kevin Marsh, founder and CEO of Hubspot, who went into detail on how to take your SEO efforts to the next level. I’ve broken down what he said into a few simple steps below. 1. Maintain Your Content After all, SEO is just one component of your business. If you want to grow your business, you’ll need to continue to work on your SEO efforts, which, in turn, will increase the amount of time that you have to devote to your product and your customers. To do that, it’s imperative that you make sure that your content is top-notch. Once you’ve optimized your SEO and your website for your keywords, the content should not be the only reason why your customer visits your website — you also need to ensure that your website has quality content.

Why does that matter? Because what makes content great is its value. If you’re optimizing your website with SEO in mind, then you need to make sure that your website has a high-quality content portfolio, where your customers have a chance to learn and master your products — which will lead to an even better experience when they engage with you. “I tell my clients that for their e-commerce site, the content is going to be everything. If you put out content that’s not in the form of an education for a novice, then you’re a failure,” Marsh said. “There are a lot of sites that will get an organic or organic keyword, [but] you have to give people a reason to get on your site.” To do that, you need a high-quality, thought-out content strategy that focuses on creating high-quality content that shows off your value proposition for your customers. Think about the type of content that you create that would make the most sense for your business. For example, if you’re in the hardware space, you might want to create content around user support. Or if you’re in the travel industry, you might want to create content around destination discovery.

Or if you’re in the fitness space, you might want to create content about equipment. Each of these is going to be highly useful for your customers and will increase your business. “I don’t think you need to necessarily go through a script — like a five-step kind of process — but you need to make sure that you know who your readers are and that you know what you’re talking about,” Marsh said. “For some people, that might be in a physical location or on a laptop.

Are you indexed in google?

Why is that important? Google wants people to be able to find your site easily, and they need a way to tell which pages are relevant to a given search. That’s where Blue Fox Social Marketing comes in.

If your website isn’t indexed, then Google doesn’t have a way to tell which pages are relevant to a search query. There’s no easy way for Google to tell which pages are relevant to a given search query—they’re all just in the SERP. So, you need to get your website indexed—first, so that Google knows your site exists, and second, so that they can determine which pages are relevant to a given search. How can you get your website indexed?

This is the most important part of getting your website indexed—it’s easy to get indexed, but it’s easy to get it wrong, too. The two main ways to get your site indexed are:
Coordinating with an SEO partner.
Manually entering keywords.
Submitting a sitemap.

#1 BE LOGICAL

What does google say?
Here is what Google says in their article listing steps to a Google-friendly site: Build your site with a logical link structure. Every page should be reachable from at least one static text link.

This means you should keep images, javascript, CSS and fonts on separate blocks and have them available through JavaScript settings, external programs or HTML code. By following this practice, your site will flow more smoothly, look cleaner and be easier to read.

Try to have a website that is both well-designed and easy to navigate. The majority of your visitors should be able to find what they need on your site, and they should also be able to do so without any difficulty. There should not be a lot of clicking required to locate whatever it is that you are trying to sell.

#2 FIX THOSE BROKEN LINKS AND PAGES

Here’s what Google says about these:

While it’s normal to have Not Found (404) errors, you’ll want to address errors for important pages linked to by other sites, older URLs you had in your sitemap and have since deleted, misspelled URLs for important pages, or URLs of popular pages that no longer exist on your site. This way, the information that you care about can be easily accessed by Google and your visitors.

The good news is that there is an easy fix for this problem. Let’s get started: Fixing Broken Pages and Links If you’ve found a broken link on your website, follow these steps to fix the link.

1. Search your website for broken links. You can easily search on Google for broken links using your site domain. Just search: [your-site-name].broken-link . This will return any broken links on your site, both hidden and broken.

2. Edit the broken link on your website. First make sure you actually have a broken link. Then, edit the link using your HTML Editor of choice.

3. Submit the link.

To submit the broken link to a search engine, add the word “Submit” to the end of the broken link: [your-site-name].broken-link=submit . SEO: Fixing Broken Links in Header Tags So, you know you have broken links on your site, but you don’t know what to do with them. Don’t worry! You can fix these links on your website using header tags. Let’s say you’ve decided to fix a broken link in the footer of your website. It’s broken because of the header tag, so you need to edit the footer. Doing this takes some simple HTML knowledge and an understanding of how HTML and SEO work. Here’s how to fix it. First, search your site for broken or deleted tags. For example, if the broken tag is called “all_news,” then you search for: [your-site-name].news_tag=broken_tag . You should find all or most of the deleted header tags.

#3 OPTIMIZE YOUR METAS

But only your title should contain keywords.

When someone lands on your page, they’re looking for a specific answer, so use the meta title to answer this question: Which topic is relevant to their interests?

Of course, all that matters is that the title is more than a dozen words, since that’s the maximum length allowed. It should also use active words like: Interests
Links
News
Results

Final Thoughts

With this checklist, you should have no trouble in creating a strong SEO strategy.
Remember to follow up with Google periodically to keep your site ranking. As long as you keep these things in mind, you should have no problems growing your business and increasing your customer base.

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